Why do tech companies care about User Experience? Well, UX is a key component of your product if you’re looking for:
- Happy Users
- Increased Retention
- Higher Growth Rate
- Bigger Profits (for established companies)
Take just a couple of super famous tech companies or startups: Apple, Facebook, Google, Dropbox, Amazon, Instagram, Uber, AirBnb. One thing they have in common is they invest heavily in User Experience.
And UX is not just the responsibility of designers. The truth is that everyone in the product team plays a crucial part. UX is a collaborative effort between product managers, designers, developers, marketers, business analysts, and so on. The final result will be the average of every person on the team. And that’s a big challenge.
Because with the exception of designers and some experience developers, most of the team members don’t know the basic principles behind UX. And that’s totally understandable because their focus was on a different discipline: programming, business, marketing, etc.
I can help you with this challenge through a simple solution: hands on UX Training. When your team members get new skills and knowledge they will automatically improve their output. And that’s a sustainable way to improve your product on the long run. Sure, an agency or a consultant may help you with specific issues but business is a process, not an event.
In my training I focus both on technical things and the subtle aspects that make or break the UX: communication, collaboration, culture. Here’s a thing: type UX in Google and you’ll get 1000 activities and tactics that you can use. Just seeing those options will make your head spin. That’s why I like to simplify things and focus on the core aspects and practical stuff. At the end of the day you don’t need to use every tool and technique available, you just need to find a simple solution.
Right now I have 2 courses:
- UX Essentials
- UX for SAAS businesses
Some of the benefits you’ll get from the training:
- Grasp an overview of the UX field
- Understand the role of the User in the UX process
- Discover the basic principles behind great products
- Define a simple process that will drive to solid solutions every time
- Practice the core activities involved in the UX
- Learn to identify common pitfalls and how to avoid them
- Establish a common ground among team members
Here are some of the benefits you’ll get after the training:
- Better collaboration between team members
- Faster turnaround for UX projects
- Better UX solutions for your users
- How do we do this? (UX Process, Having fun)
- Who covers what? (Team Roles, Responsibilities, Collaboration)
- What do you want? (Business Context, Goals, Prioritization)
- Who are your customers? (User Research, Defining Personas)
- What is the solution? (State your assumptions)
- How do we measure the results? (Set relevant KPIs)
- How does the solution look? (Concept, Structure, User Flows, Wireframes)
- How usable is the solution? (Validate ideas with cheap usability testing)
- How does the solution feel? (Visual Design, Patterns, UI Kits)
- How does the solution work? (Coding the UX)
- How good is the solution? (Track the metrics, Get feedback from the Users)
- What’s next? (Iteratek, Pivot, or pick your next challenge)
- Questions & Answers
I’ll also touch on subjects like Lean UX, Tools of trade, Resources. We’ll openly discuss communication and collaboration in every step of the process. You can also ask me any question you want and I’ll do my best to share everything I know.
My training is designed for:
- Product Managers
- Business Analysts
- UX, UI and Interaction Designers
- Other people interested or involved in the UX process
Sounds great, where do I sign?
Just shoot me an email at: hello [ @ ] triplemagicinteractive.com and we’ll take it from there.