This article first appeared on Inbound.org
I first saw inbound.org in May 2015. A guy named Dharmesh sent me a link and said he was looking for an awesome designer. I took a look at the website: it wasn’t impressive. The product looked old, bloated, and complicated. But then Dharmesh told me the story behind inbound.org and how he and Rand started it. He also shared his bold vision and future plans. This was a challenge worth taking!
We started to work together. During the next six months we tried a lot of ideas and strategies. Some of them worked, some of them failed. Here’s what I’ve learned: