From my experience, onboarding is always a tricky subject. Who owns it in your company?
This article first appeared on Inbound.org
I first saw inbound.org in May 2015. A guy named Dharmesh sent me a link and said he was looking for an awesome designer. I took a look at the website: it wasn’t impressive. The product looked old, bloated, and complicated. But then Dharmesh told me the story behind inbound.org and how he and Rand started it. He also shared his bold vision and future plans. This was a challenge worth taking!
We started to work together. During the next six months we tried a lot of ideas and strategies. Some of them worked, some of them failed. Here’s what I’ve learned:
1. Steal the idea from your brilliant Asian roommate.
2. Attend a local hackathon and “flesh out” your MVP in 1 hour. You can use the remaining 23 hours to watch GOT or play Warcraft.
3. Go to Fiverr and pay $5 to a guy from Afganistan for a fully responsive design.
4. Recruit your CTO from India. Pay him $3.99 to build your app in 2 days.
5. List your product on Product Hunt. Buy a six pack and one pizza at a local entrepreneurship meetup to get 10.000 upvotes for your listing. Don’t forget, entrepreneurs live on $2.99 / month so they always love free pizza.
The Internet is full with the phrase “cool startup”. You see it in the job boards, Twitter, Facebook, TechCrunch, on blogs and pretty much everywhere.
Being cool is the only way to go for a startup these days? I don’t think so. That’s just lame and dangerous. Why? The focus of any startup team should be adding value to people’s lives and getting paid for doing that.