This article first appeared on Inbound.org
I first saw inbound.org in May 2015. A guy named Dharmesh sent me a link and said he was looking for an awesome designer. I took a look at the website: it wasn’t impressive. The product looked old, bloated, and complicated. But then Dharmesh told me the story behind inbound.org and how he and Rand started it. He also shared his bold vision and future plans. This was a challenge worth taking!
We started to work together. During the next six months we tried a lot of ideas and strategies. Some of them worked, some of them failed. Here’s what I’ve learned:
This article was originally written for designers. But if you’re looking to hire a great designer, you can read below how can you spot them.
I’ve had the opportunity to work with many great designers. Each designer is different. Everyone has a style, working routine and personality. That’s why I was so amazed to discover a common set of principles that successful creative people follow, consciously or unconsciously. The tools, techniques and tricks come second. The foundation of great design lies in values and principles.
Here are the most important principles I’ve learned in the last 11 years of working with designers. I haven’t yet met anyone who uses them all the time, but it’s interesting to have an ideal model.